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Future Predicting Relations = FPR

FIRST Public Relations is offering to its clients FPR Methodology - Future Predicting Relations. Good PR by its definition brings effects not immediately but in the future. Whatever you do in the communication, not only close or direct but also long-term results should always be considered. In order to build the future today we are trying to predict and to build these effects in our today's activities. This methodology exceeds the traditional idea of PR, particularly in its Polish version, but it gains appreciation in the world as the most effective way of ensuring the future of the company. These are some of the advantages of employing this methodology:

• long-term, reasonable investment
• undisturbed, balanced development
• effective avoiding of conflicts and crisis situations
• better competitive position
• early preparation and adaptation to market changes
• trouble-free operating in every domain, from politics to marketing and easier change management

FPR methodology includes:

• current market analysis (client situation, target groups) - elements of the traditional PR approach
• simulations of communications results in the future and on the basis of that:
  - preparing of intermediary strategy, 1-2 years
  - preparing of long-term strategy, 5-10 years

FPR methodology establishes and predicts market and social transitions, creates certain vision of the future, analyses possible variations and their potential influence on the client. On the basis of that it predicts methods and communication instruments which are implemented today but which would provide safe and positive results also in the future.

FPR methodology is best for clients who think about stable, long-term development and who care about the value and reputation of their brands.