Do you need public relations?
- You care about your company's image today and in the future, you care about people's opinion about the company, its products and services
- You have a vision of your company's development
- You want it to be positively associated and appreciated by the environment, clients and partners not only now, but also in the long-term
- You want your employees to be proud of the company they work for
- You operate on a competitive market and need a clear competitive differentiation
- You plan to develop on European and global markets
- You work in a business that's exposed to crisis situation and need to administer crisis communication effectively
- You don't want to spend a fortune on a hasty, short-term effective advertisement, you prefer to invest in actions that produce long-lasting, durable effects
- You are aware of the fact that there is no fixed formula for effective communication and that it has to be made to measure
If you have given at least one affirmative answer, you should to think about professional public relations, in the way and scope that is practiced by companies operating in global and European markets. How to achieve this? Look at some examples of FIRST Public Relations activities
Why is public relations worthwhile ?
Professional public relations means building the image of a company, of a product, of an idea, of a person - an image that is both durable and reaching far into the future. Through public relations you can achieve aims unachievable by any other marketing tools, by neither advertising, nor sales promotion nor personal selling. Public relations allows people who receive the information to build their own opinions and attitudes. This is why the effects of public relations, though not instantaneous, are durable and strong.
On the practical side, there are two key reasons why a good company should use public relations: care for its employees and care for its clients. Only companies that take seriously both their employees and their customers are interested in building an image that will last not only today but also tomorrow - in five or ten years' time. Only companies with vision of growth and a far-reaching strategy really know how to use public relations and understand how they can profit from it.
In Poland even today there are quite a few companies that cannot solve the following dilemma: not to worry about tomorrow in order to sell today, or while selling today work also on what the product will stand for in the years to come. Life will soon solve some of these dilemmas, as the decision "buy or not" and "accept or not" belongs to a group of customers who are increasingly conscious in their choices, and who base them ever more often on their own opinions about the company and its image. In other words, the public relations that you do today will work for the product that you will sell tomorrow especially in the market of European Union.
Public relations, though sometimes difficult to be precisely measured, is a powerful tool that can be both creative and destructive. All depends on whether it goes along with ethical behavior. Beside professionalism, it is the ethics that makes of the basic principles of true public relations.
On this site you will find some ideas that go deeper into the issues discussed briefly above. And, if you find that public relations is something of interest to you, we are always there to be of help.
FIRST Public Relations Team
